Lead Source Guide
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| Lead Name | Lead Group | Lead Category | Description | Word Track |
|---|---|---|---|---|
| AMP - Discuss Lease End | AMP- Automated Marketing Program | Data Mining | This is a data mining lead or a service lane opportunity. Meaning the customer clicked or took action on an email or text that automatically left our system. This customer did not go on a website and submit a lead, we sent them a message and they showed interest. | Hey Jake, This is Brian from Toyota of Stroudsburg. Looks like your lease is ending soon. Did you have an idea of what you are planning on doing? If not I would be happy to go over all the different options with you! |
| AMP - Interested in More Information | AMP- Automated Marketing Program | Data Mining | This is a data mining lead. | Hey Jake, This is Brian from Toyota of Stroudsburg. Looks like you requested some information on the new RAV4s. Did you have some specific questions I could help answer? or what were you looking to accomplish? |
| AMP - Service Lane Conversion | AMP- Automated Marketing Program | Data Mining | Customer was scheduled their vehicle for service and received a message offering them a free appraisal on their vehicle.If you received this lead type, the customer is interested in getting their vehicle appraised. | Hey Brian, This is Jake at Toyota of Stroudsburg, I work in the sales department. I saw you were coming in for service and had some interest in getting your vehicle appraised. Have you been thinking about potentially trading it in down the road or just curious what your vehcile is worth? |
| AMP - Service Lane Conversion Post Appointment | AMP- Automated Marketing Program | Data Mining | This is a follow up email post service with the attempt to convert a customer to a sale. | Hey Brian, This is Jake at Toyota of Stroudsburg, I work in the sales department. I saw you were coming in for service and had some interest in getting your vehicle appraised. Have you been thinking about potentially trading it in down the road or just curious what your vehcile is worth? |
| Auto Endemics-Autotrader | AutoTrader | New/Used Car | This is an AutoTrader Facebook ad that was converted to a lead. | Hey Jake, This is Brian from Toyota of Stroudsburg. Looks like you were on AutoTrader and requested some information on our new Rav4. Did you have some specific questions I could help answer? |
| Auto APR | Auto APR | Finance | This is the "What's my buying Power?" widget on our website, where a customer can reverse look up options based on their budget. | Hey Jake, This is Brian from Toyota of Stroudsburg. Looks like you were on looking around for something to work within your budget. Did you have some specific questions I could help answer? |
| AutoTrader | AutoTrader | New Car | Customer was shopping for vehicles on Autotrader.com | Hey Jake, this is Brian from Toyota of Scranton. Looks like you were on AutoTrader checking out our RAV4. Did you have questions about it or were you looking to set up a time to come out and test drive it? |
| Buyatoyota.Com-Contact A Dealer | BuyaToyota | New/Used Car | Regional Toyota site. Customer wants to be contacted by a dealer nearby. | Hey Jake, This is Brian at Toyota Stroudsburg. Toyota sent me your information looks like you were looking to a dealer near you. How can I best assist you? |
| Buyatoyota.Com-Kbb Trade-In | BuyaToyota | Trade In | Customer was on Buyatoyota.com and requested trade in appraisal. | Hey Brian, This is Jake at Toyota of Stroudsburg. Toyota forwarded me your information. Were you looking to get a value on one of your vehicles? |
| Buyatoyota.Com-Payment Estimator | BuyaToyota | Payment | Customer was on Buyatoyota.com and requested payments on a specific vehicle. | Hey Brian, This is Jake at Toyota Stroudsburg. Toyota sent me your information. Looks like you were looking at pricing on a new Rav 4? Were they able to get you a quote? |
| Buyatoyota.Com-Request A Quote | BuyaToyota | Payment | Customer was on Buyatoyota.com and requested payments on a specific vehicle. | Hey Jake, This is Brian from Toyota of Stroudsburg. Toyota sent me your information and asked that I reach out to you. Were you looking to calculate payments on a specific vehicle? or what were you looking to accomplish? |
| Capital One | Capital One | Finance | Captial One Auto Navigator. Digital Ad for customers when they go to their Capital One Account Online. | Hey Brian, Jake from Toyota of Scranton. Capital one reached out to me and let me know you were interested in a vehicle. Did you want to come in and check out some vehicle or did you have some questions first? |
| Capital One Pre-Approval Mailer | Capital One | Finance | Customers received a pre approval mailer in the mail | Hey Jake, This is Brian at Toyota Stroudsburg. I saw you received a pre-approval from Captial One. Did you have any questions? or need help picking out a vehicle? |
| Cargurus | Cargurus | Used Car | Customer online searching for vehicles on Cargurus.com | Hey Brian, This is Jake at Toyota Stroudsburg Looks like you were looking at a couple of our vehicles on Cargurus. Did you have time to stop by the dealership or have any questions I can help answer? |
| Cargurus Pre-Qualified | Cargurus | Cargurus | Customer online searching for vehicles on Cargurus.com and submitted to have a credit looked at. | Hey Brian, This is Jake at Toyota Stroudsburg. Looks like you were looking at a couple of our vehicles on Cargurus. Did you have time to stop by the dealership or have any questions I can help answer? |
| Csc-Lease End-Tfs | TFS | Lease | customer called toyota financial services for information regarding the end of their lease | Hey Jake, Brian at Toyota Stroudsburg. Toyota Financial Services asked that I reach out to you about your lease coming to an end. What questions can I help answer or what are you looking to accomplish? |
| Csc-Off Lease Financing-Tfs | TFS | Finance | Customer called toyota financial services and is looking to buy their lease out | Hey Jake, Brian at Toyota Stroudsburg. Toyota Financial Services asked that I reach out to you about your lease coming to an end. What questions can I help answer or what are you looking to accomplish? |
| Dealer Inspire - Check Availability | Website | New / Used Car | Customer is shopping on our website looking to confirm availability of a specific vehicle. | Hey Jake, Brian at Toyota of Stroudsburg. Saw you were looking at the Camrys on our website. We do have a couple available for right now but they are going fast. Were you looking to stop in or get some information over the phone? |
| Dealer Inspire - Contact Us | Website | READ THE LEAD | This can be a variety of things, generally if customers find themselves here, they're lost. | Hey Brian, This is Jake from Toyota Stroudsburg. I saw you were on our website and had some questions for our dealership. What can I help you out with? |
| Dealer Inspire / Hard Credit Application | Website | Finance | Customer is shopping on our website submitted a credit application. | Hey Jake, This is Brian from Toyota Stroudsburg. I got a notice you filled out a credit application online. Were you already working with someone or need help finding a vehicle? |
| Dealer Inspire Credit App | Website | Finance | Customer is shopping on our website submitted a credit application. | Hey Jake, This is Brian from Toyota Stroudsburg. I got a notice you filled out a credit application online. Were you already working with someone or need help finding a vehicle? |
| Dealer Inspire Credit App:Partial | Website | Finance | Customer is shopping on our website submitted a credit application. | Hey Jake, This is Brian from Toyota Stroudsburg. I got a notice you filled out a credit application online. Were you already working with someone or need help finding a vehicle? |
| Dealer Inspire/Schedule Test Drive | Website | New / Used Car | Customer is shopping on our website and requested a test drive. | Hey Jake, Brian at Toyota. I got a notice you were looking to come in and test drive the new 2024 Camry. Did you have a day this week that works best for you? |
| Dealer Inspire/Vehicle Finder Service | Website | New / Used Car | This a form fill on our website where a customer can request options we do not currently have listed in our inventory. | Hey Jake, This is Brian from Toyota Stroudsburg. It looks like you were on our wesbite and you were looking for something specific. What exactly are you looking for so I can help you out? |
| Digital Advertising-Facebook | New / Used Car | Customer was on Facebook and submitted information on one of our vehicle Ads. | Hey Jake, This is Brian from Toyota Stroudsburg. I got a notice you filled out a credit application online. Were you already working with someone or need help finding a vehicle? | |
| Fullthrottle.Ai Lifecycle Stroudsburg Mitsubishi | Full Throttle | New Mitsubishi | The customer received a database farming email that they are interested in an upgrade. | Hey Jake, This is Brian from Toyota Stroudsburg. I saw you were online chatting with our team and they sent me over your information to help you out. Did you have any specific questions that I can answer for you? |
| Gubagoo - Chat | Gubagoo | New / Used Car / Online Chat | This is our chat tool on our website, they have interacted with our Chat Team and have generated a lead. | Hey Jake, This is Brian from Stroudsburg Mitsubishi. It looks like you were checking the upgrade options we sent you. Did you have questions for me or did you want to bring your vehicle by so we can start the appraisal process and see what we can do? |
| Gubagoo - Google Business Messages | Gubagoo | New / Used Car / Online Chat | Our chat tool assocaited with our Google My Buisness page. This customer has interacted with our GMB and generated a lead. | Hey Jake, This is Brian from Toyota Stroudsburg. I saw you were online chatting with our team and they sent me over your information to help you out. Did you have any specific questions that I can answer for you? |
| Gubagoo - Sms | Gubagoo | New / Used Car / Online Chat | This is our SMS chat tool on our website, they have interacted with our Chat Team via text and have generated a lead. | Hey Jake, This is Brian from Toyota Stroudsburg. I saw you were texting with our online team and they sent me over your information to help you out. Did you have any specific questions that I can answer for you? |
| Gubagoo - Virtual Retailing | Gubagoo | Payment | Customer was on our website looking to calculate payments on a vehicle. | Hey Brian,This is Jake at Toyota of Stroudsburg. Saw you were on our website looks like you were trying to calculate some payments for a new Camry. Were you able to get a quote? Or could I get some more information for you? |
| KBB ICO | KBB | Trade | KBB Trade In Appraisal | Hey Jake, This is Brian at Toyota Stroudsburg. Kelly Blue Book forwarded me your information and asked that I reach out. Were you looking to sell your vehicle or trade it in? |
| Kbb Ico Atc | KBB | Trade | KBB Trade In Appraisal | Hey Jake, This is Brian at Toyota Stroudsburg. Kelly Blue Book forwarded me your information and asked that I reach out. Were you looking to sell your vehicle or trade it in? |
| Kbb Ico Atc - Mobile | KBB | Trade | KBB Trade In Appraisal Requested from their Mobile Phone | Hey Jake, This is Brian at Toyota Stroudsburg. Kelly Blue Book sent me your info looks like you were submitting some info on your car. Were you thinking of just selling your car or were you looking to trade it in for something else? |
| Kbb Ico Dealer Website | Website | Trade | Customer was shopping on our website. Customer requested KBB trade apprasial straight from our website. | Hey Brian, I saw you were on our website and submitted to have your current vehicle appriased? Was there a specific vehicle you were looking to trade in on? Or were you just looking to sell the car? |
| Kbb Ico Dealer Website - Mobile | Website | Trade | Customer was shopping on our website. Customer requested KBB trade apprasial straight from our website. | Hey Jake, Brian at Toyota of Stroudsburg. Kelly Blue Book sent me your info looks like you were playing around on your phone and put in your vehicle info. Were you looking to just sell your vehicle or were you interested in trading it in? |
| Kbb Ico Kelley Blue Book | KBB | Trade | KBB Trade In Appraisal | Hey Jake, Brian at Toyota of Stroudsburg. Kelly Blue Book sent me your info looks like you were playing around on your phone and put in your vehicle info. Were you looking to just sell your vehicle or were you interested in trading it in? |
| Kbb Ico Kelley Blue Book - Mobile | KBB | Trade | KBB Trade In Appraisal | Hey Jake, Brian at Toyota of Stroudsburg. Kelly Blue Book sent me your info looks like you were playing around on your phone and put in your vehicle info. Were you looking to just sell your vehicle or were you interested in trading it in? |
| Kbb Ico Kelley Blue Book Customer Request | KBB | Trade | KBB Trade In Appraisal | Hey Brian, This is Jake at Toyota Stroudsburg. Kelly Blue Book requested I reach out to you. Did you have any specific questions or were you looking to get a value for your vehicle? |
| Mitsubishi Digital Lead | Mitsu | New Mitsubishi | Customer online shopping mitsubishi | Hey Brian, This is Jake at Toyota Stroudsburg. I saw you were looking at some Mitsubishis on our website. Did you have any questions I can help answer or want to come check them out in person. |
| Mmna Brand Website - Nitrolead | Mitsu | New Mitsubishi | This is the pop-up banner on our website | Hey Jake, This is Brian from Stroudsburg Mitsubishi. It looks like you were checking out the specials on our new vehicles on our site. Did you have any questions I can help you out with? |
| Tdds 3rd Party Leads (3rd Party Leads - Optimized) | Toyota | New/CPO Vehicles | The region sends out advertising to third-party providers such as Cars.com, CarGurus, AutoTrader etc. This is a more antiquated lead source. | Hey Brian, This is Jake at Toyota Stroudsburg. I saw you were online checking out our 4Runner. Did you have any questions I can help answer or want to come check them out in person. |
| Toyota.Com-Build & Price | Toyota | New Vehicle | Customer was shopping on corporate toyota site building / pricing a specific vehicle. | Hey Brian, This is Jake at Toyota Stroudsburg. Toyota sent me your information and asked me to reach out. Looks like you were building a Rav4 online. Are you looking for something specific? or what were you looking to accomplish? |
| Toyota.Com-Digital Garage | Toyota | New Vehicle | Customer was shopping on corporate toyota site building / pricing a specific vehicle. | Hey Brian, This is Jake at Toyota of Stroudsburg. Toyota sent me your information and asked me to reach out. Looks like you were building a Rav4 online. Are you looking for something specific? or what were you looking to accomplish? |
| Toyota.Com-Kbb Trade-In | Toyota | Trade In | Customer was shopping on corporate toyota site and clicked for a kbb trade in apprasial. | Hey Jake, This is Brian at Toyota Stroudsburg. Toyota forwarded me your info and asked that I reach out. Looks like you were looking to get a trade appraisal on your current vehicle? |
| Toyota.Com-Local Specials | Toyota | Special Offer | Customer was shopping on corporate toyota website looking for speacials and incentives. | Hey Brian, Jake at Toyota Stroudsburg. Toyota sent me a notice to reach out to you. Too answer you question we do have some good incentives going on right now. Were you looking for anything specific? |
| Toyota.Com-Payment Estimator | Toyota | Payment | Customer was shopping vehicles on corporate Toyota website and requested a payment quote. | Hey Jake, Brian at Toyota Stroudsburg. Toyota asked me to reach out to you. Looks like you were crunching some numbers on their website. Did you receive a quote? or was there something you were trying to accomplish? |
| Toyota.Com-Request A Quote | Toyota | Payment | Customer was shopping vehicles on corporate Toyota website and requested a payment quote. | Hey Jake, Brian at Toyota of Stroudsburg. Toyota asked me to reach out to you. Looks like you were crunching some numbers on their website. Did you receive a quote? or was there something you were trying to accomplish? |
| Toyota.Com-Search Inventory | Toyota | New Vehicle | Customer was shopping different models on corporate Toyota website. | Hey Jake, Brian at Toyota of Stroudsburg. I saw you were searching some different models on Toyota's website. Was there a specific model you were looking for or have any questions? |
| Toyota.Com-Vehicle Configurator | Toyota | New Vehicle | Customer was building their vehicle of choice on corporate Toyota website. | Hey Brian, This is Jake at Toyota Stroudsburg. Toyota sent me your information and asked me to reach out. Looks like you were building a Rav4 online. Are you looking for something specific? or what were you looking to accomplish? |
| Toyotacertified.Com-Kbb Trade In | Toyota | Trade In | Customer was online looking at toyota certified and clicked for a trade apprasial. | Hey Jake, This is Brian at Toyota Stroudsburg. Toyota asked me to reach out regarding your Camry. Were you just looking to get an appraisal done or was there anything else you were looking to get information on? |
| Toyotacertified.Com-Other | Toyota | Certified | Customer was online looking at certified information / vehicles. | Hey Brian, This is Jake at Toyota Stroudsburg. Toyota asked that I reach out to you regarding our certified vehicles and programs. Was there a specific vehicle you were looking for or what were you looking to accomplish? |
| Tradepending | Website | Trade | Customer went on to our wesbite and filled out information regarding a vehicle they are looking to trade in. | Hey Jake, Brian at Toyota. I saw you were on our website looking for some information on trading in your vehicle? Did you have any questions or see any vehicles you like on our site? |