Customer Information
1- Gathering the customers information is the first step during a showroom visit. The best way to collect the customers information is through making a friend. Asking the customers questions about themselves and where they are from and sharing the same information in return. This is an easy way to break the ice, gather their information, and make a simple connection with your customer.
2- There is a group of “Additional Questions” to ask your customers in the early stages of the showroom visit. There is multiple ways to ask each question. Try different phrases and see what feels most natural to you.
“What brought you in today?”
Alternatives:
“ What are you looking to accomplish”
“I’m really happy you stopped into the store. What exactly did you come in for?”
-By asking any form of this question early in the visit you will learn the motives of your customer, why they are here, what they are interested in, and any other issues/hurdles they are facing with their current vehicle situation.
“What is the preferred method of contact?”
Alternatives:
“Is it easier for me to get ahold of you through text or call?”
“is text or call better for you?”
- Knowing what is the best way to contact your customer is essential information to keep in contact with a customer
“Who is the vehicle for?”
Alternatives:
“Are you the one whos going to be driving the vehicle?”
“What is the vehicle primarily going to be used for?”
- By asking questions about who the vehicle is for and the use of that vehicle you will begin to gather information about who is going to have an opinion about the purchase and who is going to be the decision maker during the purchase.
3 - Additional Notes