Understanding Internet Leads

In today's digital age, shoppers can generate leads from various online sources. Understanding the origin of each lead you receive is crucial. This knowledge enables you to make a more informed first interaction with your customers, assess their position in the buying process, and determine how best to assist them.

1 - The globe icon located on the left hand side indicates this is an internet lead.

2- Every internet lead will have a source located on the right hand side.

Finding the Source on the Customer Profile

1 - Date and Time the lead was received

2 - Lead Source (Where online did the customer submit their information)

3- Vehicle of interest the customer was shopping online

Click here for a guide on all of our lead sources, descriptions and example word tracks.